Today’s hiring managers and recruiters play by the rules of Headhunting 2.0 . In my experience, the performance of resumes written by certified resume writers is unnecessarily curbed, because the standards were developed for a world that is rapidly disappearing. And to this day, I receive enquiries from people whose CPRW/CMRW-certified resumes have failed to produce results. I realised that these certifications weren’t adequate after seeing these “certified” resumes flop in the market as a recruiter and HR professional. I don’t have any of these certifications. If you’re shopping around beyond the Australian borders, you’re also likely to encounter NCRW and NCOPA – certifications from the USA-based National Resume Writers Association (NRWA).You’re most likely to encounter the Certified Professional Resume Writer (CPRW), the Certified Advanced Resume Writer (CARW) and the Certified Master Resume Writer (CMRW).On a practical level, it means that “resume mill” grade resumes are sold at “mid-weight” prices, while “mid-weight” resumes are claimed to have features typically found at the “top-tier” level (e.g., a value proposition and/or a cohesive career narrative). However, I’ve noticed a disturbing trend where operators are attempting to cash in on the rise in popularity of personal branding through overcharging and over-promising. Most operators tended to stay in their lanes. The cost has traditionally correlated with the quality of outcomes. A commercial narrative is strategically woven through your resume and other career assets. Your career documents distil your value and align it with your desired career direction.
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